Top Six Proven Real Estate Lead Generation Sources
In the real estate market, it’s important to maintain a healthy pipeline of leads. However, the state of real estate lead generation is constantly evolving and therefore you need to identify the best lead generation sources that are effective. The sources that brought leads last year might not be effective in today’s market. As a real estate investor, you need a well-planned marketing strategy for you to find motivated home sellers. Lead generation can be discouraging and require consistency especially when the generation strategy doesn’t appear to produce the desired results. To avoid the frustration, use these tried and tested ideas for generating leads for your real estate investment.
Here are top six real estate lead generation sources that actually work
Real Estate Referrals
Referrals are a good way to generate real estate leads. Most sellers find their buyers or agents through referrals from friends, family, neighbors or co-workers. Referrals can be the most reliable and free sources of real estate leads for your investment. All you need is to stay connected to the people you know and they will be in to transact with you or refer someone to you. However, the internet has recently reduced the effectiveness of referrals since prospects can easily find what they need online rather than ask around. To be effective with this strategy,
Virtual Assistants
There are times when it is necessary to have some help in a business. This is where virtual assistants become handy. You can hire a virtual assistant company or individual to handle both your buyer and seller calls as you wait for property information sheets. While it may be challenging to find a good virtual assistant, with proper guidance, you can get a reliable company that will help you improve your leads. The cost of working with virtual assistants is worth the results you will get.
For Sale by Owners
Few of the FSBO listings sell within the desired time and most of them don’t receive the right price for their listing. This is a good place to source real estate leads. Start by listening to the seller and ensure you’re offering some value to them. Be keen to identify their motivation for selling and build a connection with them. You can offer any relevant advice then ask them if they need help finding a buyer for their property. Once you’ve offered help to the seller, it is easy for them to turn to you if they require help.
Reach Out to Expired Listings
When a homeowner’s property didn’t sell the first time it was listed, they can be discouraged especially when several agents are bothering them to have a chance to sell the property. As an investor, you should not approach the potential seller with explanations on why you should be the one hired just like other agents. The first thing should be to inform the seller the reasons why probably their home didn’t sell. After highlighting what was a mess previously, you can now give your marketing strategy that will ensure the property is bought within the desired time.
Direct Mail
Direct mail is also an effective way to source real estate leads. You can start by using a targeted list. This will allow you to customize a campaign that fits the needs of the recipient and ensure that you use at least five different mailings in each campaign. You can also make an offer in direct mail that informs your prospects both what they gain by working with you and what they may lose by not working with you.
Print and Online Real Estate Ads
In your marketing campaign, you should be having a free online “I Buy House” ad that is running. Search the internet for free classified sites which you can use to run the ads. Who doesn’t use the internet? Such ads can source leads easily because there millions of potential clients surfing the internet.