Top Secrets for Writing the Perfect Rental Listing
When writing a rental listing for your property, you‘re averagely competing with over 100 other rental properties at that moment. You may get discouraged when you post your rental property real estate listing yet no prospective tenant pays attention. During peak seasons, the competition could be higher depending on the neighborhood your property is located. Your rental listing should, therefore, have the most interesting thing in your area for prospective tenants to pay attention to it. Real estate marketing is never easy, but you need to give it your best because it’s integral to the success of your investment. Making your listing stand out from all the others will set you apart from the competition and help you get your property rented faster.
Here are tips to help write a perfect rental listing for your property.
Identify your target group
Most rental listings that are written for anyone don’t generate leads easily. Every rental property has an ideal tenant who is suited to stay there and love the property. Identifying your potential tenants should be the first thing before you start writing your rental losing. Whether it is for a single person, a student or a young family, knowing the specific target will help you write a listing that addresses your prospects.
Create an Eye-Catching Headline
Command attention with an informative headline. People looking for rental properties mostly scan the headlines for keywords that show that a listing fits their search. Your headline should be descriptive, appealing and accurate for prospective tenants to click on it. A tenant is looking for a rental house with a specific number of bedrooms, bathrooms, price range and in a certain location. Your headline should inform the tenant of these things they are looking for in the rental listing.
Let Your Prospects Know What They’re Getting
Once a prospect has read the headline and clicked your listing, it’s now your turn to ensure they get what they need. Inform them of what they stand to get and benefit from renting your property. Provide detailed information in the rental listing description. Such information should include; the number of bedrooms, number of bathrooms, location, security, appliances, parking details and utility details. This information should be as clear as possible.
Avoid “Spammy” Formatting In Your Rental Listing
It is not advisable to use caps and many exclamation points, especially in the headline. Essentially, it means you’re trying to get the attention of your prospective tenants by yelling at them. This is what makes it look like spam to the reader. Use a compelling headline to lure the prospects to read your listing.
Take and Upload Quality Photos
Ever heard of the saying, “a picture is worth a thousand words”? Well, this is entirely true. Posting a good picture on your rental listing might be what it takes to convince a potential tenant. Adding good pictures gives you an edge over other property listings that don’t have quality or no pictures at all. Let your future residents have a glimpse of what it looks like. A rental listing that has no photos gives an impression that the property may not be in great condition as described. Your photos should be well lit, uncluttered, wide-angled and crystal clear.
Give More Information
Finalize your rental listing by asking for immediate action from the prospect. Include the price in the listing instead of asking people to call you to inquire about it. Failure to provide price can cause you to deal with dead-end leads. Let also your renters know how to contact you.