Tips for Shooting Better Property Videos for Your Real Estate Business
The internet has widely become a resource for people around the looking for products and services. Real estate is not an exception. People searching for property to buy will look for them online. Videos are the most engaging and involving marketing strategy for your real estate clients. Although quality pictures say a lot, videos do a lot more. Some buyers make up their mind to buy a property based solely on the video provided. There’s no better way to give a more realistic view of your real estate than using videos. While real estate video marketing is powerful, using shoddy videos can affect the image of your property and the branding of your business. So how do you create professional videos for your real estate business?
Below are the tips for shooting quality videos for your real estate business.
Have a plan
Most real estate investors overlook this step but you don’t have to make the same mistake. Having a plan in place will help you have an easy time once you start off with the camera. You first need to identify your target audience and the content you should deliver. Think from the perspective of the audience and figure out what they’d want to see from the property. You should also make up your mind about the length of the video but it should be a maximum of three minutes. When the video is too short, your audience may not get enough information while very long videos can be boring for the audience.
Decide on the features you want to talk about and how you’ll show the property. A walk-through approach would work best because you will easily get to the areas you want to highlight in the video. Let your video be emotionally appealing to prospects and unique from others. You should start filming from the outside to allow potential buyers to clearly view the neighborhood and the front of the property.
Don’t edit the real estate video
The essence of planning is to help you avoid mistakes. Do you really need to edit a two minutes video? Though editing videos are the order of the day for many people, staying true to yourself and choosing to do things differently from others will still work. Your audience will easily relate to the video and love it. Start your video with a memorable introduction and remember to introduce yourself as well as your brand. Let the content inform the potential buyers of what they would get by owning the property. End the script with a proper call to action for the potential buyers.
Use the Right Equipment In Your Real Estate Video Shooting
The quality of the real estate video is highly dependent on the equipment used. Use the right equipment for good quality video. Potential buyers will not like a shaky cam real estate video. Use a quality camera and a tripod if necessary. GoPro is the tool you can use to record amazing videos of your property.
The Right Coverage
There are basics that need to be covered in every real estate marketing video. The outside view, which often, people look for should be not be missed. When walking through various rooms in the property, remember to include a voiceover of where you’re going next. Ensure the things you mention to the potential buyers will make your property more desirable. Talk about some features like the floor materials used and the make of the ceiling and the benefits of each. Include a call to action at the end of the real estate video. Tell your audience to check the description of the video from the link you provide.
Avoid Common Pitfalls
Most real estate videos focus on the property for sale solely throughout the shooting. However, you can make it more appealing to viewers by having someone else in it. Additionally, remember to check the property and ensure it is clean and well-organized prior to the video shooting period.