Scoring Repeat Business through Organic Referrals
Almost every profession has changed, thanks to the introduction of technology. But at the same time many real estate professionals are getting repeated sales through organic referrals. The real market, i.e. the market that is still not dependent on online sales, is still giving business to people solely on organic referrals.
In this world of online marketing, there are many people who still depend upon generating organic sales.
We talked to an experience real estate agent Alex Glaser. According to him, he still gets 50 to 60% of his sales through organic references. “Last year,” said Glaser, “I sold 107 homes.” The amazing service he provides is how he knows he’ll keep getting referrals in the future.
Here are some tips that can help you land repeated sales through organic referrals:
- Believe in the process.
- Never lie to a customer or anybody else.
- Keep clients above making commission.
- Stay away from real estate with liabilities
- Socialize more
- Make your office at an important location
Staying in touch with your real estate buyer/investor
Another strategy that is implemented by real estate agents in order to gain more sales is “staying in touch”. You need to know your clients well and you also need to stay in touch with them. This is done so that the customer will continuously be kept reminded about you and whenever a potential business pops up. Here are some ways you can stay in touch with your clients:
- Send them a monthly newsletter
- Call them on their birthday, home anniversary and send them gift cards
- Throwing your clients a party once a year can be really useful
If done right this can boast your sales and get you repeat business all the time.
Stay ahead of the competition for more organic referrals
No matter what business you are in, staying one step ahead of the competition can land you more business. In real estate you also need to do the same. Here are some tips on how you can do this:
- Be vigilant
- Socialize more
- Attend local events frequently
- Join a local club
- Advertise your business with pamphlets and hoardings.
Winning organic referrals can be tough. But the real estate industry depends upon this. The market requires trust as there is a lot of money involved. These referrals depict that out there people are still accepting the old school ways and it possibly is human nature to rely on others repeatedly.