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Reaching Millennial Home buyers

Over the past one decade the United States has seen an outburst of millennial home buyers. This home buyer category has now become a niche and they are targeted by many real estate professionals. According to the recent studies, the millennial generation is now the second segment of the buyer market. In order to gain more traction in sales, it has not become important for real estate agents to keep this demographic in mind. Here are some key strategies you need to keep in mind when selling to the millennial home buyers.
 

  1. Knowing what the millennial home buyers want:

The biggest chunk of the market is still with the Baby Boomers, still if you want to focus on attracting the millennial home buyers; you need to give your homes a different setting. This buyer type is specific and they look for:

  • Open floor plans: rooms flowing together
  • Hardwood floors: to them carpet is not that important
  • Walk-ability: they are lean of carbon footprints and prefer walks and bicycle rides.

 

  1. Add Environmentally Friendly Features

The millennial homebuyers are known for their environment friendliness. These clients look for homes that are green and energy efficient. Using bio-degradable materials and emphasizing on recycling are their preferences. If a home is found lacking in environmental friendly features, these niche buyers will not go for its purchase. As a real estate agent, you can advise your seller client to add certain eco-friendly features to their house to make it more appealing to the millennial home buyers. These suggestions might include adding greenery to house, using double-pane windows for energy conservation and using as much natural light as possible.
 

  1. Think Modern

This buyer type is of the modern age. They are up-to-date with the recent trends and prefer a certain modern touch to their homes. This doesn’t mean that the house needs to be redone entirely, rather a modern approach of required to turn it into a millennial haven. The house can be turned into a dream home by some simple staging tricks. These tricks include giving the house a minimalist feel and adding certain energy conservative features to the house. Keep in mind that the primary characteristic of millennial home buyers is that less is more.
 

  1. Online Advertising

Almost all potential millennial home buyers are using the social media. Using social media and other online platforms to advertise real estate can help gain the attention of these young buyers. Millennials are the internet generation and they do almost all of their research on the internet, which make them prone to making a buying decision online. Platforms such as Twitter and Facebook are great places to showcase your listings and accumulate the maximum amount of exposure

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