Persistence is Key for Real Estate Investors
Just like every successful salesman knows by now, the key to closing deals is being persistent and knowing when to give your potential customer that extra push. Real estate investors too should employ persistence as a tool that can benefit them in their career. Whether you’re a part-time investor or a full-blown real estate pro, the power of confidently convincing others can’t be ruled out.
Real estate investors could do well to close as many deals as they can. With each deal you get income, and signing on more deals means that you’re never at a loss for leads. You have your hands full, and your career is all the better for it. You follow up on leads, and you get to interact with all sorts of people.
Some of those people may have trouble seeing what deal suits them, and without a deeply persuasive argument, they may otherwise keep looking at more places to live. This is where you come in. You will have to decide that one conversation does not mean that it is the end of it, but rather, a beginning of a process that you can turn around favorably for everyone. Most buyers make the mistake of assuming that the seller won’t sell at a discount and it’s better to leave them be.
However, with enough time and effort, a persistent real estate investor will keep following up regularly, and ultimately manage to convince the seller to sell their property to them for the rates you want. This kind of investor doesn’t think about giving up after two or three tries. With time, the seller may come to realize that you (the real estate investor) might be able to help them out.
Getting the Leads You Want
When you go about generating those leads, you need to be strategic. You will be forming a strategy that can help you differentiate yourself from other real estate investors. A sound strategy doesn’t mean that you need to keep on bombarding the seller’s emails with the same message again and again. Instead, you will go a bit more forward here – calling them and getting real with their options. Make them understand why the deal you proposed is the next best thing for them. Have a conversation, talk about their place. Let them tell you why they’re selling their home. If there’s an unforeseen tragedy for them, empathy is key.
You see, sellers are human beings too, and if they believe that you’re trying to help them weather the storm, they will be more receptive to what you say. No one wants to hear what your business is and how you do it. Consider going to them with a pitch that helps them solve their problem.
And its fine if you get the occasional ‘no’. However, there are times where every ‘no’ could lead you closer to a yes.
Remember these golden tips for being persistent, without coming across as much of a nuisance to property sellers.
Show Your Passion
Its good to know the ins and outs of your field. What’s better is to have a passion for what you do. Be passionate and persistence will become second nature to you. Even if you face any issues, your passion will keep you going and looking for solutions when most could just be content with giving up. Ask yourself why you got into this business in the first place.
Keep Going
No matter how you feel, follow through things no matter what. This is helpful for times when things become dull and monotonous. It happens, but then again, you continue to execute your strategy anyway.
Being persistent is a superpower in itself. It can help you secure great deals in your journey.