How to generate business through LinkedIn?
LinkedIn proved to be a success in the corporate world. Reaching its first million users in a span of merely 2 years, it has now come of age. With more than 500 million members across 200 countries, LinkedIn has helped bring about change in the entire concept of professional networking. Almost every business has used this platform to increase their sales or to hire another employee. It has also given a chance to self-employed people to get their sales up and meet new people-all under a single umbrella. LinkedIn is now considered as the go to site for business professionals leaving no business out of its reach. This site has also had a very positive impact on the real estate world. All the real estate professionals are now generating income through this platform, as it helps the real estate agents in a variety of ways. From its demographics to helping you target your desired market LinkedIn has it all.
We have helped you answer the frequently asked question of how can one generate more business through this platform? Here are a few simple ways to get you on your way to generating business through LinkedIn.
Your professional profile:
Making your personal profile at LinkedIn is just like making a profile on any other social media site. But this being a professional platform, you need to make it as professional as possible. It needs to be simple, compelling and clear to understand so that your potential clients can reach out to you easily. If you put the right amount of work in building a profile you can get a verified badge, which boasts your credibility to a whole new level.
Use keyword help:
You need to optimize your profile in such a way that you are able to be on the first page if someone were to search for your niche. Hire a copywriter or someone with command on writing to get you a perfect profile completed. You can also do it on your own by building a community through time and personal referrals..
Recommendations on LinkedIn:
As a real estate agent you need to get people to trust you. While building a LinkedIn profile you need to get some recommendations so that the people visiting your page come to trust you and be your clients. Real estate is a business based on referrals, so if you can get you old clients to share their testimonial on your page about your work, your profile will appear more credible to the visitors.
Your company page:
Both your personal and business profile needs to be kept up-to-date. Make sure you share your past experiences on your profit. These experiences might include the brokers or firms you worked for in the past. If you are starting out solo, then you need to make your business page and link it to your profile so that people may also be able to read your credentials.
Keep up-to-date:
You need to keep updating your profile all the time. You need to keep publishing and interacting with people on this platform. Be savvy about the real estate industry and post great articles for your followers to read. Share your experiences and guide the ones in need.
Sponsor ads on LinkedIn:
LinkedIn gives you an opportunity to post ads. If you are not a good writer of ads yourself, hire someone to do it for you. If you have a great listing, start an ad campaign and increase your profits.